Bärlauch Pesto & Salz


Art Direction
Ricarda Schweigler

E-Mail
hello@ricardaschweigler.com


Since an incredible field of fresh wild garlic grows in in my surroundings every springtime, I was stung to deal with the garlicky plant in a creative way. This is why this packaging combines good graphic design, cooking and fresh seasonal and regional home made ingredients – and thus delicious food. The graphic design captures the contrast of spring: powerful green of early flowering plants and exhausted brown of the end of the hard winter months. The Typography is simple and clear, but playful and straight. It's underlined through a simple waved line which brings granny's bottled food to mind. All used materials of packaging and product are eco-friendly materials like recycled cardboard, paper or jute string. And the glass – the direct packaging of the food itself – is a simple refill- and reusable canning jar. More about the project at https://www.behance.net/gallery/Wild-Garlic-Salt-Pesto/11199059


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